You've Got to be Kidding Me!

According to today's New York Times article, NBC in its ever-present wisdom has decided to take the hyper-popular SNL skit, "Lazy Sunday" off the web in an attempt to prevent it from being emailed and passed around.

Are you kidding me?I even wrote about this in a previous blog post praising the rich media web for bringing this quality of content to the forefront.

Why would a network - who coincidentally is getting it's peacock stuffed by rivals ABC (Lost, Desperate Housewives, Grey's Anatomy) and CBS (CSI franchise, 60 Minutes) - try and stymie the buzz that viewers are generating about one of its top shows...FOR FREE! It doesn't cost NBC a dime to let word of mouth spread its creativity around the world.

In the words of Jay Leno to Hugh Grant when he asked why Grand would cheat on his gorgeous wife (Elizabeth Hurley) with a street walker..."What were you thinking?"

Long live the Double True guys!

Wanna See Broadband Really Grow?

Great brief that came out today in my eMarketer email. [If you don't get this, you should.]

This Yankee Group research (right) admits to a continued growth in broadband penetration and preference, but also claims that 30% of U.S. consumers will never switch from dial-up. Well, some people don't see the artistry in Beyonce Knowles' performance in Goldmember...and that's OK too.

So as of October 2005, we were at about 62.5% broadband penetration (of online users). Today, this is likely closer to 70% accounting for growth over the past six months. Wanna know how we can blow this number out?

Do what HBO did with The Sopranos. Create some "must see" content that is so compelling that you just have to watch (Zapruder film, JibJab's Bush Parody, SNL's "Lazy Sunday") ...

... then ONLY show it online

... and give the ability to send-to-a-friend

Sorry if you were expecting some big, drawn out MBA theory with lots of stats, charts and forecasts. It's simple sales really. Create a sense of urgency, make the experience fun and exciting, and empower your viewers to spread the word because they want all their friends to think they're cool for passing it along.

There's a lot of rich media marketing going on, but you'd think someone would have figured this out by now.



Technorati Tags: rich media, rich media marketing, broadband marketing

You've probably seen the movie Minority Report. Well check this out. It's an interactive touch-screen experiment that reminds us that new media isn't confined to a web-only environment. Great development work here. (This may take a little time to load if you're not on a broadband connection.)

Now if we could just get Milla Jovavich to do this presentation...

A New Shining Example of Rich Media Marketing

Why go to all the cost and trouble of developing your own content when you can rearrange and enhance somebody else's? This is what the creator of this revamped Shining trailer did. Yeah, the movie, Shining ("Hear's Johnny"), is now a family comedy. Check it out.


I found this on a new site called Video Bomb. It's a community that filters up videos and shorts that we all think are great. The more votes, the more popular, and thus the better. Another example of the power of the community and how rich media marketing is continuing to shift from the big companies to the people.

These Should Be In Wikipedia

Ten essential vocabulary additions for the workplace:

1. BLAMESTORMING : Sitting around in a group, discussing why a deadline was missed or a project failed, and who was responsible.

2. SEAGULL MANAGER: A manager, who flies in, makes a lot of noise, craps on everything, and then leaves.

3. ASSMOSIS : The process by which some people seem to absorb success and advancement by kissing up to the boss rather than working hard.

4. SALMON DAY: The experience of spending an entire day swimming upstream only to get screwed and die in the end.

5. MOUSE POTATO: The on-line, wired generation's answer to the couch potato.

6. SITCOMs : Single Income, Two Children, Oppressive Mortgage. What Yuppies turn into when they have children and one of them stops working to stay home with the kids.

7. XEROX SUBSIDY: Euphemism for swiping free photocopies from one's workplace.

8. PERCUSSIVE MAINTENANCE: The fine art of whacking the crap! out of an electronic device to get it to work again.

9. ADMINISPHERE : The rarefied organizational layers beginning just above the rank and file. Decisions that fall from the adminisphere are often profoundly inappropriate or irrelevant to the problems they were designed to solve.

10. OHNOSECOND : That minuscule fraction of time in which you realize that you've just made a BIG mistake. (Like after hitting send on an email by mistake)