Wright of Way

Friday, February 10, 2006

A New Shining Example of Rich Media Marketing

Why go to all the cost and trouble of developing your own content when you can rearrange and enhance somebody else's? This is what the creator of this revamped Shining trailer did. Yeah, the movie, Shining ("Hear's Johnny"), is now a family comedy. Check it out.

I found this on a new site called Video Bomb. It's a community that filters up videos and shorts that we all think are great. The more votes, the more popular, and thus the better. Another example of the power of the community and how rich media marketing is continuing to shift from the big companies to the people.


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