Wright of Way

Wednesday, January 18, 2006

Kodak's Foray into Rich Media

Online Media Daily had a story about Kodak's venture into rich media marketing. It's a thinly-veiled advertisement for Kodak EasyShare, but the microsite is at least using some of the wonderfully rich aspects of the broadband web.

The basic premise is that Kodak can used anywhere , anytime. A housewife (decidedly not Desperate - much more Mary Ann than Ginger, or the ABC variety) welcomes us in and sets the stage, but that's the last we see of her.

Oh the incredibly huge missed opportunity!!! Why not have her in each scene? How much more filming and editing could that possibly have taken? Now we're left with a relatively boring room. Sure the background sounds are nice, but it feels empty.

Plus - imho - it looks eerily similar to the Digital Max microsite created for Cox Communications. Look at the Kodak Craft Room and then check out Max's "Max to Go". Any questions?



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