Yippee for Yahoo!

This is the second company in our look at the Super Seven companies most likely to affect the rich media landscape in the next 6-12 months.

Before we looked at Google, but today I saw an interesting story in today's "Online Media Daily" (free subscription) that Yahoo! will launch a new reality show called, 'Wow House' next year.' It will be an integral part of Yahoo!' Tech, the online media giant's technology content channel.

Well yippee for Yahoo! At last a company that sees the future of the rich media web and is going after the most important piece - content.

Well, according to David Utter with Webpronews, "The concept goes like this: two households get $10,000 each to spend on electronics for the home. Online viewers get to vote and decide which household keeps the new swag." Haven't we seen this before? Kind of, but not online exclusively.

This announcement comes on the heels of other big brands announcing broadband-only content exclusives such as HGTV who is (much to my wife's delight) developing a show aimed at kitchen renovations. Great - it was hard enough to hang on to the remote.

Technorati Tags: Yahoo!, rich media, rich media marketing, broadband marketing